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Webinar

Worth Their Time: Earning a Place in the Frontline Working Day

Register now!

Join Everyone Active, DP World, Flip and Work Networks for a practical conversation about what makes technology genuinely useful and what it takes to turn initial interest into something employees choose to use as part of their everyday working lives.

Drawing on two successful but very different implementations, we'll explore the decisions that helped Everyone Active and DP World move beyond simply creating another communications channel.

29 September 2026

We'll discuss:

  • What you're competing for . Employees have limited time and attention, existing channels and deeply ingrained habits. How does new technology fit into that reality?

  • Usefulness before engagement. News and communications matter, but they're rarely enough on their own. What gives employees a genuine reason to come back?

  • The WhatsApp challenge . For many frontline organisations, WhatsApp is already simple, familiar and widely adopted. Moving business communication away from it means understanding what people currently use it for and providing a genuinely better alternative for those use cases.

  • The role of frontline managers. Managers can make or break new ways of working. We'll explore why involving them in shaping the experience, rather than simply asking them to promote it at launch, can have such an impact.

  • Relevance beats volume. More content doesn't create more engagement. How do you make sure employees see what matters to them without creating another source of noise?

  • Designing around real working lives. Different roles, shifts, locations and levels of digital access create very different needs.

Synopsis

Frontline employees don't need another channel to check. Their working days are already busy, their attention is limited and they often have established ways of finding information, talking to colleagues and getting things done.

So launching another platform isn't enough. It has to earn its place.

Join Everyone Active, DP World, Flip and Work Networks for a practical conversation about what makes technology genuinely useful — and what it takes to turn initial interest into something employees choose to use as part of their everyday working lives.

Drawing on two successful but very different implementations, we'll explore the decisions that helped Everyone Active and DP World move beyond simply creating another communications channel .

This won't be a conversation about driving people towards another app for the sake of it.

It's about a more fundamental question:

What does frontline technology need to offer to genuinely deserve a place in someone's working day?

Everyone Active and DP World will share what they've learnt from answering that question in practice — what worked, what they would do differently and what other organisations should consider when planning, implementing or evolving their own employee experience.

Register now!

Speakers:

Jen Draper
Managing Director - Work Networks

Jen Draper

Managing Director - Work Networks

Jen Draper is Managing Director at Work Networks, where she helps complex organisations shape and deliver employee communication and technology strategies that work for people on the frontline — not just on paper.

Before joining Work Networks, Jen worked in internal communications in the NHS, giving her first-hand experience of the challenge of reaching busy, diverse and often deskless workforces. Today, she brings that perspective to major frontline transformation projects, working with organisations including Everyone Active to understand how people really work, shape the right employee experience and turn technology into something that delivers genuine everyday value.

Edward Doyne-Ditmas
Partnerships Director - Flip

Edward Doyne-Ditmas

Partnerships Director - Flip

Ed Doyne-Ditmas leads Flip’s partnerships business, building a global ecosystem of consultancies, technology providers and transformation specialists that help organisations get more value from frontline technology.

With nearly 20 years’ experience in technology and SaaS, and more than a decade working closely with communications teams, Ed strongly believes that the best technology outcomes rarely happen in isolation. Bringing together great technology with partners who provide deep industry, transformation and implementation expertise helps organisations solve real business challenges and deliver lasting change.

Jules Parker
Employee Engagement Business Partner - DP World

Jules Parker

Employee Engagement Business Partner - DP World

Jules Parker is an Employee Engagement Business Partner at DP World, with more than 30 years’ experience leading and working with frontline teams.

He has played a key role in DP World’s rollout of Flip across its UK Ports and Terminals, helping shape an employee experience built around the realities of operational working life. The platform achieved 70% adoption within its first three months and has given frontline colleagues simpler, more secure access to communication, information and the tools they need to do their jobs.

Jules brings a practical perspective on what it takes to introduce new technology, engage managers and turn a new platform into something employees genuinely choose to use.

Michelle Hendry
Internal Communications and Engagement Manager - Everyone Active

Michelle Hendry

Internal Communications and Engagement Manager - Everyone Active

Michelle Hendry joined Everyone Active in 2014 and has held a variety of roles across the business, beginning in administration and customer service before progressing into regional positions, including Regional Retail Manager and Regional Customer Relations and Business Manager for the East region.

Now Internal Communications and Engagement Manager, she is responsible for developing Everyone Connect, our colleague communications app. Michelle's focus is on ensuring the platform does much more than simply deliver information, creating an engaging community where colleagues can connect, interact, share ideas and feel part of the wider Everyone Active team.