Flip becomes Flip AI, reflecting its expansion into AI-powered frontline operations

Read the full press release.

The AI employee experience platform
for frontline teams

Built for the counter, the warehouse floor and the factory line.

Bring AI to all of your employees in 30 days. One app for the 2.7 billion frontline workers with no email, desk or laptop: communications, HR self-service, AI workflows and identity, from shift one.

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On the cover KFC Queensway Europe, Bauder and KRONE

  • REWE 150,000 users in 3,700 markets
  • ROSSMANN 2,311 branches connected
  • PENNY 2,000 stores
  • Bosch 400,000 frontline employees
  • MAHLE 148 locations in 35 countries
  • KODi 100% usage in 250 branches
  • Sonderpreis Baumarkt 364 markets connected
  • Safestore 200 stores in 6 countries
  • Mache Pharmacy 100% usage at 8 locations
  • City of Stuttgart 166% more contact with apprentices

No. 02 · The break 2.7 billion workers. Zero inboxes.

Your frontline doesn't have a company email. They have a phone, three minutes between shifts and a WhatsApp group holding everything together.

Pictured: KFC Queensway Europe, at the counter. Read the story

Flip AI changes that.

Here is what fits in three minutes.

3 : 0 0

  1. Sign in with one touch Frontline Identity No company email, no password. Passkeys, invite codes and QR-based activation.
  2. Read the news from head office AI Employee App One branded app that connects your entire workforce from head office to the shop floor.
  3. Check tomorrow's shift AI Employee App Payslip, shifts, news, chat. No laptop, no password, no waiting.
  4. Request time off HR Portal Payslips, time-off requests, onboarding done from any phone in under a minute.
  5. Ask a question Ask AI Answers from your company knowledge, right in chat. Ask AI can start the workflow too.
  6. Open the payslip HR Portal Everything you need. One tap away.

0:00. Back on the floor.

No. 03 · The platform

From communication tool to system of action.

One touch. One app. One platform for your frontline.

  1. 01

    AI Employee App

    One branded app that connects your entire workforce from head office to the shop floor.

    Learn more
  2. 02

    AI native Intranet

    Your company knowledge exists. It's just stuck in folders and people's heads. Flip AI changes that.

    Learn more
  3. 03

    HR Portal

    Payslips, time-off requests, onboarding done from any phone in under a minute.

    Learn more
  4. 04

    Frontline Identity

    Secure, one-touch access to all the tools they need, without a separate identity provider or six different passwords.

    Learn more
  5. 05

    AI App Builder

    Describe, build and ship apps in minutes.

    Learn more
  6. 06

    AI Workflows

    Create automated, role-aware processes in minutes. No technical skills needed.

    Learn more

No. 04 · Integrations

Works with the tools you already have.

Flip AI helps you get more from the tools you already use, within days, not months.

  1. 01

    Internal Comms.

    • SharePoint

    Sync SharePoint and Microsoft Teams to streamline company-wide communications.

  2. 02

    Human Resources

    • Workday
    • ADP

    Plug in HR tools like Workday and SAP SuccessFactors. Payslips and time off reach the frontline without new logins.

  3. 03

    Information Technology

    • SAP
    • Microsoft 365
    • Jira

    Connect IAM systems to manage users with ease. Turn a Flip AI post into a Jira ticket and sync its status automatically.

  4. 04

    Workforce Management

    See a real-time schedule from anywhere, synced from your planning tool.

  5. 05

    Operation Excellence

    • Power Automate
    • Microsoft Forms
    • SafetyCulture

    Fewer paper forms. Boost efficiency everywhere, fast.

  6. 06

    & much more...

    • Asana
    • monday.com
    • Google Drive
    • Power BI

    Digital signage and e-learning. And with the AI Agent Gateway, almost any external system.

AI Agent Gateway

Connect Jira, SAP, Salesforce and your HRIS to Ask AI through MCP servers. Admins expose only the tools they choose.

Explore integrations

No. 05 · Customer stories

Real floors. Real numbers.

More than 1000 brands trust our platform globally. These are a few of the people behind them.

All customer stories

No. 06 · In their words

Just because you don't have a laptop, it doesn't mean you should be excluded from digitalization by your company.
Bosch Adam Pikula IT Director, Bosch USA
“ Flip AI has become the heart of our workday–it’s where every shift and every journey at Ben & Jerry’s begins. ”
Ben & Jerry's Antonio Khant Operations Manager, Ben & Jerry's ANZ
“ Flip AI really stood out above the rest with its built-in translation. Someone in Spain can post something, someone in England reads and replies in English, and someone in the Netherlands sees it all in Dutch. ”
Phil Fryer IT Director at Safestore
“ We’ve turned onboarding into an engaging experience that sets new hires up for success – while saving time and effort. ”
EUROPART Olaf Giesen CEO EUROPART

No. 07 · Built for every team.

From the team managing it to the person clocking in.

  1. Person smiling while working on a computer in an office.

    01 · Communications

    Comms

    Every message sent. Actually received. No more bulletin boards, no more WhatsApp groups, no more guessing if anyone saw it.

    Learn more
  2. Smiling woman with a tablet in an office, colleagues in the background.

    02 · HR

    HR

    Less admin. More impact. Works council approved, BYOD ready and employees who actually complete their onboarding.

    Learn more
  3. Digital signage in a factory showing Bosch updates and a QR code.

    03 · Ops

    Operations

    Fewer paper forms. Faster decisions. The process that took 30 minutes now takes 30 seconds. No IT ticket required.

    Learn more
  4. Person working on a laptop with a whiteboard in the background.

    04 · IT

    IT

    One platform. Zero extra complexity. App-level security, no MDM consent needed and a works council that won't block the rollout.

    Learn more
  5. Warehouse workers with tablets managing operations.

    05 · Frontline

    Frontline

    Everything you need. One tap away. Payslip, shifts, news, chat. No laptop, no password, no waiting.

    Learn more

No. 08 · Rollout

The rollout, logged.

Flip AI is designed for fast, low-friction rollout, even for large, distributed workforces.

  1. 5 Aug 2021

    elasto

    The last post on the old intranet. The platform was abandoned entirely in favor of Flip AI.

  2. 3 days

    Ben & Jerry's ANZ

    70% adoption within 3 days of launch.

  3. 6 weeks

    Safestore

    Rolled out across 200 stores in 6 countries.

  4. 7 weeks

    big bechtold group

    3,000 employees connected across 30+ companies.

  5. 30 days

    Your company

    Bring AI to all of your employees in 30 days.

No. 09 · Questions

FAQs about the AI Employee Experience Platform Flip AI

What is Flip AI?

Flip AI is an AI employee experience platform for frontline and deskless workers. It combines internal communications, HR self-service, AI workflows, and identity management in a single mobile app. It is designed for employees who don't have a company email address, a desktop PC, or reliable access to traditional enterprise tools. Learn more about us.

What is an AI employee experience platform?

An AI employee experience platform is the single mobile place where a workforce communicates, finds company knowledge, completes HR and operational tasks, and gets AI help, without needing a corporate email or a desk. For frontline teams in retail, manufacturing, logistics, food service, and healthcare, it replaces scattered tools and notice boards with one app that works on a personal or shared phone. Flip AI adds a built-in identity layer (Frontline Identity) so every worker gets secure, passwordless access, and an AI layer (Flip Intelligence, including Ask AI) that answers questions and runs workflows in chat.

What is a frontline employee experience platform?

A frontline employee experience platform is a digital solution that connects deskless workers (retail staff, warehouse employees, restaurant teams, etc.) to everything they need at work – from communication and company knowledge to everyday tasks and HR services – usually through a mobile app. Unlike traditional intranets designed for desk workers, these platforms are optimized for mobile devices and areas with poor connectivity.

What is an employee app for frontline workers?

An employee app for frontline workers is a mobile-first platform that connects deskless staff, in retail, manufacturing, logistics, food service, and healthcare, to communications, company knowledge, HR services, and everyday tasks from their own phone. Unlike desk-based intranets, it needs no company email and works on shared or personal devices.

How is an employee experience platform different from an employee app?

An employee app is the interface; an employee experience platform is the full stack behind it: communications, HR self-service, identity and access, operations, and an AI layer. Flip AI is both, one app on the surface, a five-layer platform underneath.

How does Flip AI work for employees without a company email address?

Flip AI uses passwordless authentication — including passkeys, invite codes, and QR-based activation — so frontline workers can log in securely from their phone without needing an email address or a corporate device. Managers can provision access for entire teams in minutes, and workers are authenticated, role-aware, and compliant from their first sign-in.

What does the AI actually do inside the platform?

Flip Intelligence adds Ask AI, a conversational assistant trained on your company content that answers questions and triggers workflows in chat, plus AI that builds those workflows and, through Fusion, whole mini-apps from a plain-language description.

What kinds of companies use Flip AI?

Flip AI is used by enterprises with large frontline workforces across retail, manufacturing, logistics, food service, and healthcare. Customers include Bosch (400,000+ employees), REWE (150,000 users across 3,800 markets), KFC Queensway Europe, PENNY, MAHLE, and Safestore. The common thread: most or all of their employees are deskless workers without a company inbox.

What is the difference between Flip AI and a traditional intranet?

Traditional intranets are built for desk-based employees with corporate email accounts and laptops. Flip AI is built mobile-first for deskless workers. It works offline, requires no email address to access, and is designed for people with three minutes between shifts, not three hours at a desk. Bosch replaced physical factory information kiosks with Flip AI. At elasto, the company's last intranet post was published on 5 August 2021. The platform was abandoned entirely in favor of Flip AI.

How does Flip AI use AI for frontline workers?

The AI layer in Flip AI includes an AI knowledge assistant (Ask AI), AI-powered workflow automation, the Fusion AI app builder, and the AI Agent Gateway for connecting external tools like SAP, Jira, and Salesforce. Workers can ask questions in natural language and get instant, role-aware answers — without leaving the app. Business teams can build complete AI-powered apps and workflows without writing a single line of code.

How quickly can Flip AI be deployed?

Safestore rolled out Flip AI across 200 stores in 6 countries in 6 weeks. Ben & Jerry's ANZ reached 70% adoption within 3 days of launch. The big bechtold group connected 3,000 employees across 30+ companies in 7 weeks. Deployment speed depends on company size and SSO configuration, but Flip AI is designed for fast, low-friction rollout — even for large, distributed workforces.

How much does an employee app like Flip AI's cost?

If you look on the internet, you’ll find claims like 'for as little as the cost of a latte macchiato.' We could make similar statements, but we don’t really see the value in doing so. The actual cost of an employee platform depends not only on the number of employees in your company but also on the features you want to use and the integrations you require. Instead, get in touch with us today. We'll prepare an individual quote that is based on your needs and contains precise figures. You can always check out our pricing here.

No. 10 · Flip AI Demo

Ready to connect your entire workforce?

See Flip AI live in 30 minutes. The AI-native platform that finally reaches your frontline, automates processes and takes the load off HR.

Book a demo

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