Forward 2026: What Flip's Conference Revealed About the Future of Frontline Work
Learn moreChannels route each message to exactly the right regions, roles, and sites, and the News Feed delivers it as a personalised stream every employee opens like a social app. There is no company email, no shared screen, and no manager passing along a printout, so reach extends to the deskless majority of your workforce. It is two-way by design, with comments, reactions, and polls, which is what finally drives adoption beyond HQ.
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The solution
News Feed and Channels are the heart of Flip's frontline home. Channels route content to exactly the right regions, roles, and groups. News Feed delivers it as a personalized stream every employee actually opens.
Channels
Channels send content to specific regions, roles, sites, and groups, so people get what's relevant to them and nothing they don't. The right info, the right people, instantly. Even better, you can publish one post to multiple Channels at once - helping to increase post visibility while saving you precious time.
Content Creation
Pick a channel and start writing. Formatting, images, emojis, and built-in AI assistance mean anyone — from corporate comms to a store manager — can produce posts people genuinely want to open.
Community
Comments, reactions, GIFs, and polls turn one-way announcements into conversations — the same way teams already engage with social apps, which is what finally drives adoption beyond HQ.
Admin Roles
Post approval, post-on-behalf, and channel admin roles keep a safe, on-brand environment while still encouraging employees to create and share. Senior leaders stay visible even when they're busy; nothing goes live that shouldn't.
Feature | What it does |
|---|---|
Live Translation | Every employee reads and writes in their own language with one-tap translation from a leading machine translation engine |
Instant Polls | Pulse-check sentiment in real time: pick a question and options, post to a channel, and watch results, reactions, and comments land live |
Comments, Reactions & GIFs | Give people the expressive, familiar ways to respond that they know from social media |
Post approval & admin roles | Keep content safe and on-brand with approval flows, post-on-behalf, and channel admins |
SharePoint sync | Post news to SharePoint and sync it to your chosen Flip channel, so frontline employees see it too, with no extra effort or licences |
Digital Signage | Sync top content to screens on factory floors, in canteens, and break rooms, with QR codes linking back to the app |
Jira | Turn a Flip post into a support ticket and sync its status automatically, so employees get help faster and service teams manage requests more efficiently |
Share news with everyone, without extra effort (or licences). Post news to Sharepoint and sync it to your chosen Flip channel, so frontline employees see it too.
Get important news seen no matter the screen. Sync top content to screens on factory floors, canteens, and break rooms, and display QR codes linking back to the app.
Turn a Flip post into a support ticket and sync its status automatically. Employees get the support they need quicker and service teams manage requests more efficiently.
Tell us your goals, get your questions answered, and receive expert guidance on a 30 minute call. Book a demo.
FAQs
News Feed and Channels are how Flip delivers company communication to frontline teams. Channels route posts to specific regions, roles, sites, and groups, and the News Feed presents each employee with a personalised stream they open like a social app. Together they let you reach the whole workforce, including employees without a corporate email or PC.
Employees open the Flip app on their own smartphone and see a personalised feed of the channels relevant to them. Nothing depends on email, a shared screen, or a manager passing along a printout, which is how Flip reaches the deskless majority of a workforce.
Yes. Channels let you send content to specific regions, roles, sites, and groups, so people receive what is relevant to them and nothing that is not.
Yes. Comments, reactions, GIFs, and polls turn announcements into conversations, so communication is not one-directional. That interaction is what drives adoption well beyond headquarters.
Post approval, post-on-behalf, and channel admin roles keep a safe, on-brand environment. Leaders stay visible even when busy, and nothing goes live that should not.
Yes. You can sync SharePoint news into a Flip channel, push top content to on-site screens with digital signage, and turn a Flip post into a Jira ticket with automatic status sync.
