70%
of employees active within three days of launch
How Ben & Jerry’s connected their teams and brought everyday tools into one app
Ben & Jerry’s ANZ gave every employee a simpler way to stay informed, engaged, and connected – replacing scattered tools with one branded employee experience hub and achieving 70% adoption within just three days.
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Industry
Retail / Food Service
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Company Size
300+ employees across 50 sites
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Partner
Enablo
Key highlights
One app for everything
Integrated 5+ tools into a single platform, removing the hassle of multiple logins and apps. Perfect for casual and part-time employees.
Direct employee communication
HQ previously relied on local managers, creating bottlenecks. Direct communication has reduced delays, inaccuracies, and inefficiencies.
Connection across stores
Employees are sharing best practices, creative ideas, and wins across locations – boosting performance and a sense of community.
Before Flip
Communication meltdown
Ben & Jerry's ANZ supports more than 300 frontline employees – or 'scoopers' – across company-owned stores, franchise partners, and third-party sites. It's slick operation, but coordinating people, performance, and culture was getting tricky – until they met Flip.
Before Flip, communication was mostly top-down and relied on managers and franchisees to relay information. This created bottlenecks and caused employees to miss important messages.
Employees also needed to juggle multiple platforms and log-ins for essential tasks – one for rosters (Tanda), another for training (Rolling Cone), and yet another for compliance (SafetyCulture). Keeping track of each system wasn't practical for employees who may only work a season or a few days a week.
Key challenges
Top-down only communication, low engagement.
Multiple, disconnected platforms and log-ins for daily needs.
Reliance on managers and franchisees to communicate messages.
The Solution
One platform to bring it all together
Ben & Jerry’s didn't want just another tool – in fact, the opposite. They wanted a platform that would make their employees' lives easier and more engaging, bringing together all the things they need while reflecting their vibrant, playful culture.
Why Ben & Jerry's chose Flip
Two-way communication between HQ, stores, and employees.
Native integration of multiple tools into one app (rostering, training, compliance).
Fully-customisable branding and intuitive user experience.
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'The branded experience was crucial. We wanted scoopers to feel Flip was tailor-made for them – something genuinely part of our Ben & Jerry’s family.'
Claudia Bannister
Operations Lead
The rollout was collaborative and supported every step of the way by Flip and partner Enablo . A comprehensive roll-out plan and regular check-ins made sure the Ben & Jerry's team felt comfortable and confident throughout the process.
Three steps to 70% adoption in three days
Step 1: Onboarding head office
Step 2: Trial run with selected users
Step 3: Smooth, confident deployment across all locations
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'Every single aspect of the launch has been covered – from the comms plan to onboarding.'
Claudia Bannister
Operations Lead
300+
employees onboarded without formal training
1
tool for access to rosters, safety tools, and training
The Result
Fast adoption, real engagement
In just three days, 70% of the team was onboarded and actively using Flip – and f eedback has been overwhelmingly positive.
Store managers say they're able to more easily coordinate their local operations and no longer need to serve as communication middlemen. Local teams feel more connected, creative, and engaged than ever, with scoopers proactively sharing updates, photos, and tips between stores.
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'We're no longer reliant on a middleman to pass on information, so it takes the workload off franchisees and allows better operations for our scoopers.'
Claudia Bannister
Operations Lead
Favourite Flip Features
All-in-one simplicity: Rosters, training, and compliance in a single tap.
Task management: Quick and clear task assignments directly in-app.
Community chats: Stores easily sharing their daily wins, ideas, and fun moments.
Instantly familiar: Recognisable branding meant everyone felt at home.
'Our team loves how easy Flip is to use – messaging, posting, and staying connected has never been simpler.'
Alyssa Reynolds
Store Manager
Summary
Every employee feels connected to something bigger
Ben & Jerry’s ANZ has reinvented the everyday for 300+ scoopers across 50+ stores – replacing scattered systems and top-down comms with a single, easy-to-use app that reflects their corporate identity and culture.
Now, employees can do it all in one place: check rosters, complete training, tick off tasks, and connect with their team — whether they’re working daily, weekly, or just for the summer.
Store managers are no longer middlemen. Local teams are sharing updates, ideas, and wins across locations — sparking collaboration, smoother operations, and a real sense of community.
As Operations Manager Antonio Khant puts it: 'Flip has become the heart of our workday — it’s where every shift and every journey at Ben & Jerry’s begins.'
What customers are writing about Flip
Want more real-world insights? On our Wall of Love , customers share their first-hand employee app experiences with Flip.