Flip Raises $25 Million to Bring AI to Deskless Workers.
Read full press release.Built for the First Moment of Work
Frontline Identity is identity and access management built for operational teams with no corporate email and no PC . Frontline Identity by Flip activates your entire workforce in minutes, enables passwordless login with passkeys, and cuts IAM costs by around 50% compared with traditional providers. Simple, secure identity and access management (IAM) designed for frontline teams. No passwords, no lockouts, no frustration.
Traditional IAM tools were designed for desk workers with laptops and corporate email. Frontline teams need something different: access that works on their own smartphone in seconds, with no email address and no managed device.
Everything your workforce needs to get in and get going. The four building blocks of the Frontline Identity suite: Flip Verify, Flip Login, Flip SSO, and Flip Governance.
Skip the passwords, bottlenecks, and onboarding delays. Flip Verify gives every employee a fast, secure way to get started.
Activate your entire workforce in minutes, not days
QR code, invite code, or manager verification, you choose
Knowledge checks and ID scan available for high-security roles
Ditch forgotten credentials and phishing risks for good.
Passwordless access via Face ID or Touch ID, no more phishing risks
Maximum security with zero friction
Optional OTPs add an extra layer when it matters
Give every employee seamless access to the tools they need without the hassle of multiple logins.
One login for every tool your frontline needs
Secure SSO via OIDC and SAML, powered by Flip
No lockouts, no IT bottlenecks, instant access from day one
Stay compliant and in control with complete transparency over every identity action.
Searchable audit logs for logins, access changes, and policy updates
Always know who did what, and when
Criterion |
| Traditional IAM (e.g. Entra ID, Okta) |
|---|---|---|
Corporate email required | No, QR code, invite code, or passkey | Yes |
Device assumption | Employee's own smartphone (BYOD) | Laptop or managed PC |
Workforce activation | Minutes, self-service | Days to weeks, IT-driven |
Login method | Passwordless: passkeys, Face ID / Touch ID, optional OTP | Password plus MFA |
Cost model | Purpose-built frontline pricing, typically around 50% lower at frontline scale | Per-user license priced for desk workers |
Standards | OIDC, SAML, passkeys, Zero Trust | OIDC, SAML |
Audit and governance | Yes, searchable audit logs | Yes |
For Your Frontline
No passwords. No lockouts. No frustration.
Instant activation. Employees activate and log in instantly using passkeys, QR codes, or short invite codes, no credentials to remember and no corporate email needed.
Get started in seconds, not shifts. Mobile-first verification means even first-time users can access everything they need on day one, driving higher activation and faster adoption.
Access everything in one place. A single login unlocks all the tools, apps, and information they need, no switching between systems or getting blocked by missing credentials.
FOR YOUR IT TEAM
Replace expensive legacy tools. Ship faster.
Cut IAM costs at frontline scale. Replace expensive per-user licenses from Microsoft Entra ID or Okta with a purpose-built identity layer, reducing spend without compromising security.
Eliminate tickets, accelerate onboarding. Passwordless login and flexible verification methods remove common failure points, dramatically reducing support requests and speeding up provisioning.
Simplify your architecture, strengthen security. One integrated system for identity, access, and frontline workflows, reducing complexity while supporting passkeys and Zero Trust standards.
Organizations relying on per-user licenses today will pay noticeably more from mid-2026. Frontline Identity by Flip decouples your identity costs from that model. More about the Microsoft 365 F1 and F3 price hike.
ROI Calculator
Frontline Identity by Flip delivers a better, more cost-efficient approach than traditional identity providers.
Example: A company with 2,000 frontline employees paying £ 8 per user/month for a traditional IAM license spends £ 192,000 a year. With Frontline Identity by Flip, the same company saves an estimated £ 99,840 per year , roughly half its annual IAM spend.
Try the ROI calculator below with your own numbers.
'We found that access for mobile workers in the field, frontline workers, is simply not straightforward. That is why we work with Flip: a simple, mobile access point.'
Petra Finke
CDO, DEKRA (50.000+ frontline workers)
FAQ
Identity access management (IAM) is the framework companies use to verify employee identities and control access to tools, apps, and data. It covers verification, authentication (login), single sign-on, and governance, knowing who has access to what, and who did what, when.
Traditional IAM platforms like Microsoft Entra ID or Okta assume every user has a corporate email address and a managed device. Most frontline workers, in retail, manufacturing, logistics, and healthcare, have neither. The result is workers who cannot activate accounts, forgotten passwords on shared devices, and per-user license costs designed for desk workers.
Frontline Identity by Flip is a modern identity and access layer designed for frontline workforces. It simplifies how employees verify, log in, and access tools, without relying on complex IT setups or corporate emails.
With Frontline Identity, employees activate their digital identity via QR code, short invite code, or manager verification, directly on their own smartphone. After activation, they log in passwordlessly using passkeys with Face ID or Touch ID. No email address, password, or PC is required.
Yes. Frontline Identity by Flip supports modern security standards including passwordless authentication, passkeys, one-time passwords (OTPs), and configurable verification methods, ensuring secure access without compromising usability. Passkeys are phishing-resistant by design, and searchable audit logs provide full governance over every identity action.
Most customers get up and running in days, not months. With flexible activation methods and simple configuration, you can onboard and activate your workforce with minimal IT effort. On cost: a 2,000-employee frontline organization typically saves around £ 99,840 per year compared to traditional per-user IAM licenses.
Your frontline workers shouldn't need IT to get to work.
Join hundreds of companies who've made access simpler, faster, and more secure with Frontline Identity by Flip.
