Flip Reviews
How KFC (Queensway Europe) uses myKFC to connect, support, and empower 900+ frontline employees
KFC (Queensway Europe) is one of Europe’s leading KFC franchise operators, running restaurants across Austria and Slovakia. With a young, multilingual frontline workforce spread across many locations and shift patterns, the business needed a better way to reach employees directly, consistently, and in the right language.
With myKFC, built on the mobile-first employee app Flip, Queensway created much more than a communication app. It built a central digital home for frontline teams — a place for communication, onboarding, knowledge, feedback, recognition, and operational support. Today, myKFC helps employees stay informed, supports managers in day-to-day operations, and strengthens the connection between restaurants, support teams, and the people on the frontline. The result is not just faster communication. It is a workforce that feels more informed, more connected, more recognised, and more heard.
Benefits of the Flip Employee App
Challenge
900+ frontline crew across Austria and Slovakia had no unified app. Information flowed through managers, not directly to crew. Employment admin was manual, multilingual communication was inconsistent, and there was no way to hear directly from the frontline.
Solution
Queensway launched myKFC — a fully branded mobile app built on Flip — covering communication, onboarding, knowledge base, and Ask AI. Flip Flows digitised employment permit collection, removing the manager bottleneck. Tap-to-translate covers 35+ languages across both markets.
Result
After the pilot, 82% of surveyed employees rated myKFC 4 stars or higher, with 70.9% giving a full 5 stars. Employment permit collection is now fully digital. The exec sponsor reported "only very positive feedback" from the team — and shared the news publicly on LinkedIn.
About KFC (Queensway Europe)
One of Europe's prominent KFC franchise operators
Queensway Europe operates KFC restaurants under franchise from Yum! Brands, one of the world's largest restaurant companies. Like all QSR operators, Queensway faces the unique challenge of managing a predominantly young, deskless, multilingual workforce across dozens of locations — where shift changes are constant, turnover is high, and the frontline is everything.
Industry
Quick-Service Restaurant
Size
900 employees
Use Cases
Multi-country communication (Austria & Slovakia)
Employment permit management via Tasks
Knowledge Base
Ask AI
Onboarding
Recognition flows
Content translation (35+ languages)
Before Flip
The challenge: reaching every employee directly, reliably, and inclusively
Before myKFC, communication across Queensway looked like what many quick-service restaurant businesses know all too well: a patchwork of WhatsApp groups, paper notices, emails, and manager relays.
That created several challenges across Austria and Slovakia:
Important information did not always reach every employee directly.
Communication quality varied between locations.
Administrative processes took time and depended heavily on managers.
Knowledge was not always easy to access in the moment it was needed.
Headquarters had limited direct visibility into what frontline teams were experiencing.
Language could quickly become a barrier in a multilingual workforce.
Queensway wanted to create one central platform that would make communication more direct, more inclusive, and more useful in everyday frontline life.
The Flip Experience
The solution: one branded platform for communication, knowledge, tasks, and culture
Queensway launched myKFC as a fully branded employee app built on Flip. myKFC combines communication, onboarding, Knowledge Base, Ask AI, recognition flows, and tasks, while supporting translation across 35+ languages.
Frontline Worker at KFC Queensway Europe
What makes myKFC so powerful for Queensway is that it is not used for just one purpose. It supports many parts of the employee experience in one place:
A single source of truth for all employees: myKFC gives employees direct access to reliable updates from trusted internal sources. Instead of information being passed down through several layers, employees receive important news directly in the app — quickly, clearly, and consistently.
Channels for central and local communication: Queensway uses myKFC to share company news, HR updates, operational information, training content, and important announcements. At the same time, store channels help teams stay aligned locally. Marketing promotions can also be shared directly in store channels, making communication more relevant and easier to activate in daily operations.
Chats and group chats for day-to-day collaboration: myKFC is not only a top-down communication tool. It also supports direct communication between employees and teams. Chats and group chats make collaboration easier and reduce dependence on scattered external tools.
A Knowledge Base employees can actually use: The Knowledge Base is one of the core use cases. In practice, this gives employees access to training content, operational standards, HR information, and key internal guidance in one accessible place. Instead of relying only on managers or disconnected documents, employees can find the information they need when they need it.
Ask AI for fast, trusted answers: Ask AI is another feature that helps employees get quick answers based on verified internal knowledge, which reduces uncertainty, saves time, and supports managers by making information easier to access independently.
Structured onboarding from day one: A huge part of the myKFC experience are the onboarding and onboarding-related flows. This helps Queensway create a more consistent and engaging start for new employees across different locations. New starters are guided more clearly, feel welcomed earlier, and receive key information in a more structured way from the beginning.
Onboarding feedback that helps improve the experience: myKFC is not only used to deliver onboarding — it also helps Queensway listen and improve. Feedback flows make it easier to understand what new employees experience, what support they need, and where the onboarding journey can be made even better.
Recognition that makes appreciation visible: Structured recognition flipflows and shout-outs make appreciation visible in everyday work. Employees can celebrate one another, highlight great work, and reinforce a positive culture in a simple and structured way. This turns recognition from something occasional into something embedded in the employee experience.
Polls that create engagement: myKFC also supports interactive formats such as channel polls. At Queensway, these can be used for initiatives like Employee of the Month voting, giving employees a voice and making participation easy, visible, and engaging.
Tasks that digitise admin work: Queensway moved their entire employment permit collection process into myKFC using Flip's Tasks feature. Managers no longer need to chase employees individually; requests go directly to the relevant crew member, with clear deadlines and status visibility. This means less chasing, better visibility, and a smoother experience for both employees and managers.
Multilingual communication that includes everyone: Translation across 35+ languages is one of the standout strengths. This is especially important in Austria and Slovakia, where employees come from many different backgrounds and language needs can vary greatly. With one tap, employees can access content in the language they understand best. That makes communication more inclusive and helps ensure that no one is left behind.
More than a tool: myKFC supports the Queensway values in everyday work
myKFC does not only improve communication and processes. It also supports the culture Queensway wants employees to feel every day.
The platform helps bring Queensway’s values to life:
Work Together - Through direct communication, group chats, shared updates, and store-level collaboration, myKFC helps teams stay connected and aligned.
Be Kind - Through recognition, shout-outs, appreciation, and visible support, the app helps people feel seen and valued.
Have Fun - Through interactive content, polls, engaging posts, and employee participation, communication feels more human and more energising.
Challenge Everything - Through Ask AI, digital workflows, onboarding flows, and smarter access to knowledge, Queensway is replacing manual processes with better employee experiences
This is what makes myKFC more than an app. It is not just moving information faster — it is helping make the company culture visible in everyday moments.
Frontline Worker at KFC Queensway Europe
The Results
The result: better communication, stronger connection, and a more supported frontline
The numbers from Queensway's first Employee Vibe Check tell a clear story about how the frontline has received myKFC.
Across a survey of 898 onboarded employees in Austria and Slovakia:
82% of participants rated myKFC 4 stars or higher
70.9% gave myKFC a full 5-star rating
Beyond the satisfaction scores, the operational impact is equally concrete:
Employment permit collection fully digitised — a process that previously required manager-to-employee chasing is now handled end-to-end inside myKFC, with positive feedback on both sides on the efficiency gains.
Pilot momentum building — the Slovakia and Austria pilot has generated strong internal advocacy, with the executive sponsor sharing a LinkedIn post about the rollout unprompted.
Faster, more equitable information flow — crew members across both countries receive the same updates simultaneously, in their own language, without relying on a manager as a relay.
Most importantly, it helps employees feel that they are not just receiving information — they are part of the company, part of the conversation, and part of the culture.
Conclusion
A franchise-ready model for frontline engagement
For KFC (Queensway Europe), myKFC is not just an employee app. It is a central part of how the business communicates, supports, and connects its people.
By bringing together communication, onboarding, knowledge, feedback, recognition, workflows, and AI-powered support in one branded experience, Queensway has created a platform that works for the realities of frontline life. It helps employees stay informed, gives managers better support, and makes company culture visible every day.
That is what makes myKFC successful at Queensway: it is not only used broadly — it is used meaningfully, with employees at the centre.
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