Flip becomes Flip AI, reflecting its expansion into AI-powered frontline operations
Flip is rebranding to Flip AI to reflect its evolution into a Frontline Agentic Operating System that connects systems, automates workflows, and empowers frontline teams with AI
London, UK, October 20, 2026. Flip today announced a rebrand to Flip AI, reflecting its evolution from an employee communications app into an agentic operating system (OS) for connecting systems, automating workflows, and supporting frontline teams with AI.
When Flip launched, its focus was bringing internal communication to the frontline. Frontline workers have historically been underserved by workplace technology, often lacking easy access to company information, to their colleagues and to HR services. Flip gave those workers a mobile-first way to stay informed, connected and engaged.
The next challenge is helping frontline teams get work done, not just find information. Over the past three years, Flip has expanded its platform to connect enterprise systems, automate everyday processes, and bring AI into frontline work.
Today, Flip AI’s products cover the full chain from access to execution:
Frontline Identity gives every frontline worker a secure digital identity without a corporate email address, with provisioning automated from day one and offboarding the day they leave.
Fusion, Flip AI’s secure AI app builder, lets HR, Operations and IT teams build their own frontline apps directly inside Flip. Apps inherit users, roles and permissions automatically, and self-service connectors bring data from any system to the people who need it.
Flows automates the everyday processes around them.
Ask AI brings that intelligence to the worker: in the app, on the factory floor, in the logistics hub and in the store, to get answers and get tasks done.
Together, these products make Flip AI the Frontline Agentic Operating System: the layer on which companies build, automate and orchestrate any frontline use case.
Customers from various industries with large frontline teams, including REWE Group, KRONE Group, Grief, Sixt, TEDi and Forvia Hella already use Flip to digitally empower their frontline workforce.
Benedikt Brand
Co-founder and CEO of Flip
About Flip
Flip AI is the Frontline Agentic Operating System: the platform on which retailers, manufacturers and logistics companies build, automate and orchestrate any use case for their frontline workforce.
The platform combines employee communications, app building with Fusion, enterprise integrations and AI-powered workflow automation with Flows, conversational AI that triggers agents to complete tasks and get work done with Ask AI, and digital identity management with Frontline Identity.
Founded in 2018 and with offices in Berlin, Stuttgart, Cologne, London, Sunnyvale and Paris, Flip AI is backed, among others, by Notion Capital, HV Capital, and L-Bank. For more information, visit getflip.com and for the new brand materials visit https://brand.getflip.com/ .
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