How KRONE is building a communication and process platform for 6,000 frontline employees

At KRONE, value isn't created primarily at a desk. It's created on the assembly lines in the production plants, in the paint shops and parts centers, with the service technicians working on a trailer or an agricultural machine somewhere in Europe, and across the group's many international subsidiaries. Most of the people who work there have no company email address and no PC workstation. For the group's frontline areas, employee access without email for internal communication was simply unsolved for a long time. Important information traveled via bulletin boards, through managers, or in private WhatsApp groups.

That changed with the rollout of the Flip employee app, known internally as KRONE INSIDE. What began as a channel for communication has step by step become the platform KRONE now runs its first processes on: automated onboarding, process reports from the production floor, company idea management, and access to digital payslips. The engine behind it is called Flip Flows.