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Here's what a connected frontline actually delivers for your business.

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On-Demand Webinar

Worth Their Time: Earning a Place in the Frontline Working Day

Watch Everyone Active, DP World, Flip and Work Networks explore what makes frontline technology genuinely useful. Drawing on two real-world case studies, discover the practical decisions that turned initial app adoption into sustained daily use.

Webinar speaker photos with text about sustained frontline tech adoption.

Key takeaways

  • Prioritize Utility Over News: Frontline employees won't return to an app just for company communications. To earn daily use, the platform must solve operational needs (e.g., shifts, pay stubs, workflows).

  • Replace Shadow IT (WhatsApp): To move teams away from WhatsApp, the official tool must match its simplicity while offering secure, work-specific features.

  • Engage Managers Early: Involve frontline managers in shaping the tool upfront rather than using them as launch promoters — they are critical to long-term adoption.

  • Relevance Beats Volume: Avoid notification fatigue by targeting content based on roles, shifts and locations.

  • Design for Deskless Realities: Success (like DP World's 70% adoption in 3 months) requires designing around limited attention, varied shifts and mobile access.

Synopsis

Frontline employees don't need another channel to check. Their working days are busy, their attention is limited and launching another platform simply isn’t enough — it has to earn its place.

In this recorded session, Everyone Active, DP World, Flip and Work Networks share how to build technology that frontline teams choose to use every day. Drawing on two successful implementations, you’ll discover what worked, what they’d do differently and what it takes to move beyond just another communications channel.

Speakers:

Jen Draper
Managing Director - Work Networks

Jen Draper

Managing Director - Work Networks

Jen Draper is Managing Director at Work Networks, where she helps complex organizations shape and deliver employee communication and technology strategies that work for people on the frontline — not just on paper.

Before joining Work Networks, Jen worked in internal communications in the NHS, giving her first-hand experience of the challenge of reaching busy, diverse and often deskless workforces. Today, she brings that perspective to major frontline transformation projects, working with organizations including Everyone Active to understand how people really work, shape the right employee experience and turn technology into something that delivers genuine everyday value.

Edward Doyne-Ditmas
Partnerships Director - Flip

Edward Doyne-Ditmas

Partnerships Director - Flip

Ed Doyne-Ditmas leads Flip’s partnerships business, building a global ecosystem of consultancies, technology providers and transformation specialists that help organizations get more value from frontline technology.

With nearly 20 years’ experience in technology and SaaS, and more than a decade working closely with communications teams, Ed strongly believes that the best technology outcomes rarely happen in isolation. Bringing together great technology with partners who provide deep industry, transformation and implementation expertise helps organizations solve real business challenges and deliver lasting change.

Jules Parker
Employee Engagement Business Partner - DP World

Jules Parker

Employee Engagement Business Partner - DP World

Jules Parker is an Employee Engagement Business Partner at DP World, with more than 30 years’ experience leading and working with frontline teams.

He has played a key role in DP World’s rollout of Flip across its UK Ports and Terminals, helping shape an employee experience built around the realities of operational working life. The platform achieved 70% adoption within its first three months and has given frontline colleagues simpler, more secure access to communication, information and the tools they need to do their jobs.

Jules brings a practical perspective on what it takes to introduce new technology, engage managers and turn a new platform into something employees genuinely choose to use.

Michelle Hendry
Internal Communications and Engagement Manager - Everyone Active

Michelle Hendry

Internal Communications and Engagement Manager - Everyone Active

Michelle Hendry joined Everyone Active in 2014 and has held a variety of roles across the business, beginning in administration and customer service before progressing into regional positions, including Regional Retail Manager and Regional Customer Relations and Business Manager for the East region.

Now Internal Communications and Engagement Manager, she is responsible for developing Everyone Connect, our colleague communications app. Michelle's focus is on ensuring the platform does much more than simply deliver information, creating an engaging community where colleagues can connect, interact, share ideas and feel part of the wider Everyone Active team.