Whitepaper

Only one in three change initiatives is successful.

Learn the five most common internal communications mistakes that are made over the course of change management initiatives, and how IC, HR, and leadership professionals can avoid them.

Download now: "Avoiding IC obstacles: The 5 typical change management mistakes Internal Comms makes – and how to prevent them"

Person holding booklet titled Avoiding IC obstacles. The 5 typical change management mistakes Internal Comms makes and how to

Communication enables transformation

The guide at a glance

Avoid common obstacles +
Three people collaborate at a laptop, no visible UI; environment is a modern office.

Internal communication is never easy. It's even harder to master in times of major business change. Discover the biggest change management mistakes made by internal communicators – and how you can avoid them.

Bring it back to basics +
Open booklet showing John Kotter’s 8-step model for change management, Flip branding visible.

Familiar with Kurt Lewin and John Kotter? If not, it's time to brush up. But don't worry – the guide will give you the lowdown of these two change management pioneers' fundamental principles.

Learn from the masters +
Mitarbeiter zeigt Mitarbeiter App mit Flip Flows, HR-Portal, Employee Experience Platform im Baumarkt.

Change coupled with growth is nothing new for German DIY giant toom. With an all-in-one employee app, the retailer can easily manage and communicate rapid change across hundreds of stores. These practical insights are not to be missed!

Scope out trends, tools, & tech +
Mobile Employee App UI showing News, empowering frontline via HR-Portal, Employee Experience Platform.

Change management is evolving quick. The guide gets you acquainted with current trends and enabling tools to ensure you're well-prepared for your organisation's next period of change.

Gartner found that change initiatives demonstrate success just 34% of the time.

Find out how to do it better
54%

of the managers and employees surveyed do not see any application of change management in their working environment.

Source: Horvath Partners
95%

of managers are not fully aware of their responsibility to involve all of their employees in change.

Source: Horvath Partners
48%

of respondents to a PR survey believe that one of the reasons for the failure of change communication is the lack of dialogue.

Source: Trendreport newsaktuell
Avoiding IC obstacles; The 5 typical change management mistakes Internal Comms makes – and how to prevent them.
Contents page on change management, Flip logo, two illustrated people high-fiving, English text.
Flip: Change management intro, importance, and best practices; internal comms as key process.
54% of managers/employees see no practical change management; Flip empowers frontline comms, HR, Ops.

Change is afoot – get reading!

Download 'The 5 typical change management mistakes Internal Comms makes – and how to prevent them' free now.

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