Flip Reviews
How Klinikum Kulmbach connects 2,000 healthcare workers in one app
Klinikum Kulmbach is the largest employer in the Kulmbach region of Bavaria, with around 2,000 employees across multiple sites and professional groups from nurses and physicians to laboratory, kitchen, and facility teams. The challenge: to reliably reach all employees in a stressful 24/7 hospital environment, regardless of shift, workplace, or whether they have access to a company email address or PC.
With the Flip employee app, Klinikum Kulmbach has achieved exactly that: the app has become the central communication channel for the hospital, making important updates instantly accessible on personal smartphones and shared terminals alike. With Flip, thematic channels, secure chat, and automated user provisioning ensure that information reaches the right people quickly and directly.
Benefits of the Flip employee app
Challenge
Before Flip, Klinikum Kulmbach faced a communication challenge familiar to many hospitals. Information was shared through paper notices, bulletin boards, and personal communication, which worked in daily operations but were not always ideal for reaching all employees equally quickly. Especially in a 24/7 environment with different shifts and roles, the hospital was looking for a central, mobile solution that would make communication more accessible for everyone.
Solution
Since the launch of the fully branded employee app, it has become the hospital’s official information platform. Communication is structured through 20 to 30 thematic channels covering areas such as IT, hygiene, laboratory, and more. Each channel is managed by dedicated administrators who publish updates directly, while employees are automatically assigned to the channels relevant to their role.
Result
Through the employee app, Klinikum Kulmbach has created a single source of truth for around 2,000 employees: with thematic channels, staff can quickly find relevant updates such as hygiene information or executive announcements, while employees on long-term leave can stay informed and connected to the hospital communitys with minimal effort.
About Klinikum Kulmbach
Strong regional employer with a strategic approach to digitalization
Klinikum Kulmbach, together with its affiliated Fachklinik Stadtsteinach, is the largest employer in the Kulmbach region of Bavaria, Germany. With around 2,000 employees across multiple sites, the hospital operates 24/7 caring for patients in areas ranging from surgery and internal medicine to palliative care and laboratory services.
At a time when many German hospitals are under financial pressure, Klinikum Kulmbach stands out as a profitable hospital. This disciplined approach is also reflected in its digital transformation, with investments focused on tools that deliver clear value for staff and patients alike.
Industry
Healthcare
Size
2,000+ employees
Use Cases
Department-specific communication
Hygiene and operational updates
Secure staff chat
Staying connected during absences
Before the Flip Experience
Fragmented communication with limited digital access
Klinikum Kulmbach uses Flip’s app to make internal communication more accessible across shifts, sites, and professional groups. The key challenges before introducing the app were:
No central way to reach all employees equally quickly. Important updates were shared through paper notices, bulletin boards, and word of mouth, which worked in everyday operations but were not always ideal for timely communication across the entire hospital.
Limited digital access for many frontline employees. Nurses, technicians, kitchen staff, and facility teams often did not have a company email address, making it harder to share time sensitive information with the full workforce.
Important knowledge was not easy to access. Information was stored in scattered PDF documents and in an intranet that was difficult to search and not available on mobile devices.
Employees were harder to reach during absences and transitions. Colleagues on leave, in training, or between shifts had limited ways to stay informed about what was happening at the hospital.
Without a central, mobile platform, Klinikum Kulmbach lacked a consistent communication channel through which relevant information could reach all employees reliably across locations, roles, and working hours.
'Our new employee app strengthens communication, daily collaboration, and short decision-making paths.'
The Flip Experience
Flip as a central AI-powered employee platform
The branded app gives every employee direct access to relevant updates on their personal smartphone or via shared terminals on the ward, making important internal communication available across roles, locations and shifts. The key features are:
Targeted communication through 20 to 30 thematic channels, ensuring that the right information reaches the right people, from hygiene protocols to executive announcements-
Reliable access to information for all employees, regardless of working hours or assignment, so staff stay informed whether they are on day shift, night shift or rotating across departments and sites.
Secure, GDPR-compliant chat, enables fast and direct communication, including cross-site physician consultations and everyday coordination between teams.
On the engagement side, the employee app is already deeply embedded in daily communication, with 94% of the workforce actively using the app.
The result is a faster, more targeted and more inclusive communication flow across the hospital, moving important updates away from fragmented channels and into one central, user-friendly employee app.
'Even during time away, such as parental leave, longer illness, or training, our employee app keeps employees informed about current developments.'
Conclusion
Better communication in a stressful environment
With the employee app, the hospital has established a central communication channel that is practical, widely adopted, and closely aligned with the needs of its workforce.
Communication works best when it fits the realities of hospital work
A central platform helps make information more accessible across shifts and sites
High adoption shows that the app is relevant in everyday use
Looking ahead, Klinikum Kulmbach sees the app as more than a communication tool. The hospital plans to expand the app step by step into a broader digital workplace, with initiatives such as digital onboarding journeys, a more accessible knowledge base for documents and institutional information, and secure video communication to support collaboration across hospital sites.
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