This year
AI, Action, and the Human Advantage
Explore how AI, applied with purpose and intention, can elevate human potential at scale – especially for the employees closest to your customer, your product, and your bottom line.
The Connected Workforce
Building Culture & Inclusion Over Distance
From two-way comms and manager enablement to AI-powered recognition – learn how to create connections across sites, shifts, and languages.
The Enabled Workforce
Equipping Your People for Peak Performance
Explore the tech stack, AI tools, and training strategies powering confident, capable, and future-ready frontline teams.
The Resilient Workforce
Leading Your Organisation Effectively Through Change
What resilience really looks like in high-pressure environments – and how to build it, lead it, and sustain it at scale.
Get Your Spot
Reach out to your Flip representative for more information.
Until June 17, 2026
Standard: 375 €
Speakers
Location
Spark Europe
Junghofstraße 16, 60311, Frankfurt am Main - View Map
A GLIMPSE AHEAD
Forward is the annual conference by Flip — your chance to hear from industry pioneers, explore how HR, Communications, and Digital leaders are transforming their workforces, and walk away with tangible strategies you can put into practice today.
Participate in practical workshops that offer proven approaches to modernizing communication channels, enhancing the employee experience, and supporting organization-wide transformation.
Explore real-world success stories and strategies for empowering deskless teams with AI — driving more connected, informed, and engaged employee communities.
Hear from global visionaries as they share transformative insights on organizational AI, employee experience, and the evolving workplace — and explore what’s next for the future of work.
See how AI solutions are reshaping how organizations communicate, engage, and support their people — and discover where the technology is headed next.
Join us in celebrating companies driving frontline excellence and innovation – and learn how they're doing it.
Agenda
Check-in & Coffee
Welcome to Forward 2026!
Reimagining Work and the Workforce in the Age of AI.
Designing Organisations Built for an AI-Enabled World.
Employee Experience. At Scale. How Digital Enablers Transform Work in a Decentralized Organization.
What's Next at Flip: Connecting every employee to everything they need in one touch.
Power Up with Coffee & Connections
Alle HR-Prozesse in One-Tap: Die Operations-Transformation bei FORVIA HELLA.
Was passiert, wenn HR-Self-Service, Betriebskommunikation und Schichtpläne auf einer Plattform zusammenwachsen – und das Clipboard endlich in der Schublade bleibt? David zeigt, wie FORVIA HELLA die One-Touch-Experience für Produktionsmitarbeitende in der Praxis umsetzt: Urlaubsanträge, Schichtdaten-Korrekturen und Stammdatenpflege wandern vom Papier-Zettel direkt in die Flip-App. Ein Praxisbericht darüber, wie ein globaler Automobilzulieferer Flip zum zentralen Zugang für seine Frontline Worker macht – ohne Firmen-E-Mail, ohne Werk-PC, ohne Umweg über den Meister.
Mehr Zusammenhalt: Wie die toomunity 18.000 Mitarbeitende zu einer Learning Community verwandelt hat.
Wie baut man Gemeinschaft, wenn 18.000 Mitarbeitende auf hunderte Standorte verteilt sind – ohne gemeinsamen Arbeitsplatz, ohne Firmen-Laptop? toom Baumarkt zeigt, wie aus einer Kommunikationslösung eine echte Learning Community geworden ist: Wissen wird geteilt, Erfahrungen landen nicht mehr in Silos, und Märkte lernen voneinander statt nebeneinander her. Ein Praxisbericht darüber, wie Zusammenhalt im Einzelhandel heute aussieht – und warum die Mitarbeitenden selbst der entscheidende Faktor sind.
Connecting Global Teams: What Works (and What Doesn’t) When You Design for Everyone.
Connecting global teams sounds simple until your workforce spans offices, labs, manufacturing sites, and frontline locations where many employees don’t sit at a desk or regularly access traditional intranet tools.
In this session, Mairian will share the real-world lessons from rethinking how a global organisation connects its people through Collab, CSL’s employee communications platform. Rather than adding more channels or tools, CSL focused on simplifying the experience: designing for both wired and unwired employees, reducing noise through targeted content, and establishing clear governance to keep communication relevant and sustainable at scale.
This is an honest customer story about what didn’t work in the previous model, what worked once CSL designed for frontline realities, and what the team would do differently if starting again. Attendees will leave with practical, transferable ideas for connecting global teams through clarity, relevance, and inclusion–without overengineering the solution.
Unleashing the power of AI to your workforce: using Agents, Flows and Automations.
In this session, Flip's Product team provides an in-depth look at how Agents, Flows, and Automations work together to bring the power of AI directly to frontline employees. Attendees will gain firsthand insight into Flip's product vision and the practical mechanics behind AI-driven workflows. This session also offers a dedicated opportunity to ask the questions you have always wanted to ask – answered directly by the people who build the product.
Refuel and Reconnect
The Gap Between Strategy and Reality – And Why It Matters on the Frontline.
In most organisations, there’s a gap between how work is designed – and how it actually happens on the frontline.
On paper, everything makes sense.
Clear communication. The right tools. Efficient processes.
In reality?
Teams are navigating workarounds, duplicating effort, and relying on whatever gets the job done quickest – whether it’s “official” or not.
This session brings that gap to life. We’ll contrast what leaders think is happening with what’s really happening day-to-day – and explore why so many well-intentioned strategies break down in practice.
Grounded in real-world examples from frontline environments, we’ll show where things go wrong, what it looks like when it works better, and the practical shifts organisations are making to close the gap.
KI im Unternehmen – der Betriebsrat als Schlüsselpartner für Produktivität, Vertrauen und Akzeptanz.
KI-Einführungen scheitern oft nicht an der Technologie – sondern am fehlenden Vertrauen. Roman Zitzelsberger, Geschäftsführer der Petromanos Group und ausgewiesener Experte für Arbeitnehmervertretung und digitale Transformation, zeigt, wie Unternehmen den Betriebsrat vom Blocker zum Enabler machen – und warum partnerschaftliche Mitgestaltung der entscheidende Hebel für erfolgreiche KI-Adoption ist.
Von Flip-Flops zu Flip Flows – dank MitarbeiterApp werden alle Mitarbeitenden in digitalisierte (Geschäfts-)Prozesse eingebunden.
Kommunikation ist der Einstieg – aber Prozesse sind der Gamechanger. Marc Pühringer, Principal Sales Consultant bei HIRSCHTEC, zeigt anhand konkreter Praxisbeispiele, wie Unternehmen mit Flip den Sprung von reiner Kommunikation hin zu vollständig digitalisierten Workflows schaffen – und damit auch die letzte Meile der Belegschaft endlich in operative Prozesse einbinden.
Unleashing the power of AI to your workforce: using Agents, Flows and Automations.
In this session, Flip's Product team provides an in-depth look at how Agents, Flows, and Automations work together to bring the power of AI directly to frontline employees. Attendees will gain firsthand insight into Flip's product vision and the practical mechanics behind AI-driven workflows. This session also offers a dedicated opportunity to ask the questions you have always wanted to ask – answered directly by the people who build the product.
Power Up with Coffee & Connections
Rethinking the Human Side of AI at Work.
Transformation in Times of Disruption: Leading in the Age of AI.
Honoring Success, Inspiring the Future of Frontline.
Carry the Momentum Forward
Building Connections Beyond the Day
Who shouldn't miss it
If you’re shaping the employee experience for thousands of distributed workers, this is your conference.
Designed for:
HR Leaders
Ops & Transformation Executives
Internal Communications Leads
IT & Digital Innovation Leads
Our Partners
What is it like at Forward?
Watch a recap of the flagship Forward 2025 in Berlin below.
In 2026, we'll be going even bigger, taking over the extraordinary Horizon stage at SPARK in Frankfurt am Main.