Stuttgart, Germany – June 8th 2025 – Flip, Europe’s leading software scale-up for the frontline, is proud to be recognized as a Sample Vendor in the 2025 Gartner®  Hype Cycle™ for HR Tech. This acknowledgment highlights Flip’s role in shaping the future of frontline employee experience (EXTech), aligning with Gartner’s emphasis on how innovative applications are transforming the way organizations support, engage, and empower their frontline workforce. 

Analysis of the Frontline Worker EXTech Segment in Gartner’s 2025 Hype Cycle™ 

The Frontline Worker Employee Experience (EXTech) segment, as outlined by Gartner, emphasizes the critical importance of delivering distinctive experiences to frontline workers through a unified collection of applications. These applications are designed to enhance staff engagement, promote a sense of community, and streamline routine processes - all primarily accessed by end users via smartphones and tablets. 

Gartner’s focus on the maturity level of the segment – from adolescent to emerging – reflects the industry’s ongoing evolution in developing holistic solutions that combine engagement, operational efficiency, and long-term workforce retention. The segment also highlights pioneering trends like leveraging GenAI and augmented reality for frontline roles, further underscoring the importance of AI-driven innovations within EXTech. 

A Vision for the Future 

Gartner’s recognition of AI, particularly GenAI and Agentic AI, signals a future where frontline workers not only receive real-time information but also benefit from proactive automation that handles routine tasks – freeing them to focus on higher-value activities. 

"We are honored to be recognized by Gartner as a sample vendor in the 2025 HR Tech Hype Cycle™, particularly within the Frontline Worker EXTech segment. This acknowledgment affirms the direction we’ve taken – integrating AI-driven innovations into solutions that truly serve frontline workers.” said Benedikt Brand, Founder and CEO of Flip  

He added: “The recent launch of our Flip Intelligence capabilities takes this further, combining generative AI and agentic AI to deliver proactive, context-aware support that transforms frontline employee experience. This new capability helps organizations enhance productivity, and build more engaged, resilient workforces. We believe this leap forward represents the future of frontline engagement, making work more meaningful and efficient." 

About Flip     

Flip is an award-winning employee experience platform designed for enterprises with hard-to-reach workforces. Its secure and easy-to-use app acts as a single digital interface between a business and its employees, helping them streamline everything from internal communication to onboarding to shift planning and task management – at scale.      

From the moment employees are hired, they have what they need to be happier and more productive at work. Flip was founded in 2018 in Germany and featured by Gartner and Wired. Top companies like Bosch, Porsche, Rossmann and McDonald's Germany use Flip to reach, engage, and transform their workforces in over 72 countries.      

About Gartner 

Gartner, Inc. is the world’s leading research and advisory company, providing insights that help organizations make informed decisions on technology and business strategies. 

 
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