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The complete toom knowledge for the pocket

> 18,000 employees

> 330 stores

94 % utilisation rate

toom employee using the app
Logo Toom

Success Story toom Baumarkt & Flip App 

The Flip effect: How toom connects all employees

For better networking and information sharing within the company, toom has introduced an employee app throughout Germany. The app is available to all 18,000 employees on mobile devices and optionally also on their desktops. Therefore, the staff can exchange information with each other professionally, personally, and digitally. Already now, it is easy to find topic-specific information, and in the medium term, it will be possible to handle various HR topics such as duty scheduling or time recording in the app.

Before the app was introduced, there were no target group-specific communication channels and employees received information through many different channels. Due to the company's growth, some information also no longer reached where it was needed. In different subject- or location-specific groups, the respective group members now only receive relevant information that they need in their everyday lives. In addition to the existing links to HR processes, other business process-related systems are to be integrated. In the medium term, the app will become the heart of the company's internal knowledge management.

René Haßfeld smiling in suit and wearing glasses
René Haßfeld smiling in suit and wearing glasses
https://images.prismic.io/flipapp-relaunch/1c8e73cd-3a64-4660-9c27-f3701c23b8cb_logo-toom.png?auto=compress,format

"There is a huge transparency from the management to the different departments, into the logistics areas and down to the individual stores."

René Haßfeld

CEO toom

Initial situation

  • No feedback possibility from the market to the head office
  • Use of private messengers
  • Paper-based information processes

Results

  • Networking of the entire company
  • Cultural change in daily work
  • Knowledge transfer between markets
Blue sky and red toom building with logo
Blue sky and red toom building with logo

Company Portrait

With more than 330 stores in its portfolio, 18,000 employees and a gross turnover of 2.7 billion euros, toom is one of the leading providers in the German DIY sector. The company is part of REWE Group, one of the leading trading, travel and tourism groups in Germany and Europe. The success of the toom DIY stores is based on a comprehensive concept that sets standards in the entire do-it-yourself sector.

Mandy Jacket wearing a red Toom shirt with a smartphone in her hand
Mandy Jacket wearing a red Toom shirt with a smartphone in her hand
https://images.prismic.io/flipapp-relaunch/1c8e73cd-3a64-4660-9c27-f3701c23b8cb_logo-toom.png?auto=compress,format

"The employees get a protected framework here in which they can exchange information and ask about things. This means that private messengers no longer have to be used."

Mandy Jäschke

Store Manager toom

More Success Stories

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