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Employee engagement, explained

The ultimate no-nonsense guide to frontline employee engagement

Despite its importance, business strategies to increase employee engagement have struggled to deliver robust results, reliably. Why? Because employee engagement is hard to define – let alone to measure or improve.

That's why this guide exists. By combining industry insights with proprietary Flip research of 1704 business leaders, we've taken a deep dive into employee engagement to answer three key questions: What is it? Why does it matter? And how do you measure it?

Download now: Frontline employee engagement: The ultimate no-nonsense guide.

The guide at a glance

2024's hot topic

What is employee engagement?

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Warehouse worker in hi vis and hard hat

It's impossible to build an engagement strategy unless we know exactly what it is. Though many definitions of employee engagement exist, they're usually vague, or they conflate engagement with satisfaction. We break down exactly what employee engagement is – and what drives it – to give you the most actionable definition.

Why does employee engagement matter?

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Warehouse worker in hi vis and hard hat

Employee engagement is linked to better business outcomes across a variety of metrics. To put the costs of low engagement into stark relief, this guide takes a deep dive into how engagement impacts retention, absenteeism, productivity, customer satisfaction, growth, and more.

How engaged are frontline employees?

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Warehouse worker in hi vis and hard hat

Find out why 4 in 5 business leaders are prioritising employee engagement this year. This guide combines industry insights with our own proprietary research to paint a picture of the UK's current engagement levels – with a particular focus on the vital frontline workforce.

How do you measure employee engagement?

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Warehouse worker in hi vis and hard hat

The majority of our survey respondents said that establishing clear metrics for engagement was 'very challenging' – so we've done it for you. Get a clear framework for measuring engagement within your workforce, complete with top tips for segmenting your data and getting the most out of employee surveys.

10%

proportion of UK workforce who are engaged

27%

average UK voluntary turnover rate

10,360

average cost (£) to replace one frontline worker

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