In-Person

Flip Forward 2025: The Future of Frontline

Join global industry leaders, visionaries, and changemakers for this exclusive event exploring how AI and automation are transforming frontline work.

Spaces are highly limited – reserve your spot before it's gone!

Flip Forward → The Future of Frontline, 21 May 2025 – Berlin; fwd logo on dark background.

What to look forward to

Flip Forward is your chance to hear from pioneers like Martina Merz and Jos Dirkx, learn how fellow HR, comms, operations, and digital folks are transforming their workforces, and walk away with tangible strategies that you can put into practice today.

Visionary keynotes +
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Top industry leaders like Martina Merz, Jos Dirkx, and Roman Zitzelsberger join Flip CEO Benedikt Brand to share transformative insights on frontline AI and workforce innovation.

Expert panels +
Woman speaking on stage at summit, partial screen text: Sense of AI, purple-lit environment.

Explore real-world success stories and strategies for empowering deskless teams with AI.

Breakout workshops +
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Hands-on sessions with practical tools to enhance frontline productivity and engagement with Flip customers EUROPART, toom, and nobilia.

Exclusive product previews +
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Get a first look at Flip’s newest AI-powered solutions – and where they're headed – during this unmissable session from Chief Product & Technology Officer, Luke Talbot.

Flip Awards ceremony +
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Join us in celebrating companies driving frontline excellence and innovation – and learn how they're doing it.

Learn more about the Flip Awards

A power-packed lineup

Big ideas. Bold moves. Real stories and behind-the-scenes insights from the leaders reshaping frontline work.

Portrait of an older woman with short gray hair and glasses, wearing a dark top and scarf.

Digital Leadership

Martina Merz

Board Member at AB Volvo, Rio Tinto, Bosch

With decades at the helm of global industrial giants, Martina shares real-world lessons on navigating digital transformation – and what it takes to lead with vision, resilience, and a people-first approach.

Portrait of a woman with blonde hair, wearing a black top, looking confidently at the camera.

Making sense of AI

Jos Dirkx

Top 100 Women in AI · Chief AI Strategist · Founder

AI is transforming work – but how do we cut through the hype? Jo brings a sharp, human-first take on what AI really means for communication, leadership, and the future of work.

AI & Worker Rights

Roman Zitzelsberger

CEO · Petromanos Group · Former District Leader, IG Metall Baden-Württemberg

With a distinguished career leading Germany's largest industrial union, Roman offers deep insights into the intersection of AI and workforce rights. He explores how AI is reshaping labour dynamics and what it means for the future of work.

Get your complimentary pass

Be among the first to discover breakthrough technologies and actionable strategies that drive efficiency, boost employee engagement, and shape the frontline of tomorrow.

Spaces are extremely limited, so be sure to register before they're all gone!

Register my interest

Location

Titanic Chausee
Chausseestraße 30
10115 Berlin
Germany

Getting there
S-Bahn: Nordbahnhof
U-Bahn: Naturkundemuseum
Bus: U Naturkundemuseum

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